NEWPORT BEACH, Calif. – Feb. 26, 2025
Chipotle Mexican Grill has unveiled “Unfolded,” a captivating animated short film highlighting sustainable farming practices inspired by its Food With Integrity mission. The film, accompanied by GRAMMY®-nominated artist Halsey’s reimagined cover of “She’s a Rainbow,” debuted today as part of a groundbreaking metaverse campaign on Roblox.
Key Highlights
1️⃣ $2 Million Donation to Universities
- Chipotle pledged $500,000 each to four universities to advance sustainable agriculture:
- Ohio State University: Agrivoltaics pilot (solar panels + crop production).
- Cal State Monterey Bay: State-of-the-art greenhouse for research.
- Colorado State University: Future of Farming Fund for K-12 agriculture education.
- University of Florida: Grants for graduate students in sustainable farming.
- Part of Chipotle’s $5 million commitment (2021) to support young farmers.
2️⃣ “Unfolded” – A Vision for Sustainable Farming
- The film portrays industrial farms transforming into vibrant, eco-friendly landscapes.
- Watch on YouTube or Roblox.
3️⃣ Metaverse Premiere on Roblox
- Chipotle became the first restaurant brand to launch a national TV ad in the metaverse.
- First 50,000 users to watch the film in the Carnitas Cinema (within Roblox’s Burrito Builder experience) receive a free entrée code.
- Promo ends March 27, 2025. Terms apply.
Chipotle’s Mission
Chris Brandt, Chipotle’s Chief Brand Officer, emphasized: “How we grow our food is how we grow our future. These projects pave the way for sustainable agriculture and real food accessibility.”
Guests Can Support Too: Round up your order total on the Chipotle app or website through March 31 to contribute to the Chipotle Cultivate Foundation, funding scholarships for sustainable agriculture students.